Hi guys, welcome back to Limitless Skylines! Being the last post on e-marketing, I would like to extend my gratitude for your follows and your never-ending support via comments !
Brands often ask their fans for likes, shares and follows on social media.
When B R A N D S give back, its C O O L ! Sometimes, to show their thanks, brands do cool and unexpected things! It’s these instances of brands turning online relationships into real-life experiences for their fans and followers that make brands seem more human.
Check out a couple of examples of brands that found ways to surprise and reward their fans in real life. It just shows that even small gestures from brands to their fans can create a large impact!!!
As part of its “Flying in the Face of Ordinary” campaign, in March Virgin Atlantic decided to send its marketing team and cabin crew members to cheer up people in Boston by making special deliveries and doing good deeds for people who weren’t having the best of days.
The company looked at its Twitter followers to find people in Boston tweeting about things like having to wait in the snow for a train or other everyday annoyances. The Virgin Atlantic team reached out to these people via Twitter direct messages to locate them and arrange things like delivering 100 cupcakes to a blogger and his coworkers and giving a women a ride to a business meeting and preparing her for the cold with a pair of gloves and a hat. Virgin Atlantic brought this effort to other cities too, like Washington and New York.
Last August, Samsung customer Shane Bennett took to Facebook to ask the mobile phone brand for a free Galaxy S3. Bennett also included a cute drawing of a dinosaur going “Rawr!” you know, for brownie points. Samsung responded playfully explaining why it couldn’t give him a free phone and also included a drawing of a kangaroo on a unicycle to return the drawing favour.
The whole exchange obviously ended up on Reddit and created a lot of positive buzz for Samsung, so Samsung ended up actually giving Bennett a free Galaxy S3 with a custom design: Bennett’s dinosaur drawing. That’s a pretty awesome gift from a brand.
Taco Bell recently created a set of eight custom Taco Bell rings to send to its influential Twitter followers. The ring set included two rings, one that says “Taco” and the other “Bell.” The recipients of the rings happily tweeted and Instagram-ed pictures of their new rings.
Cool eh?! Have you guys seen anything like this? Kindly share your moments!!
Thank you for following me all the while! Have a good one!
Till then goodbye- dan 🙂